Channel Strategy: How To Perfect Your Channel Strategy 2025

On average, consumers use more than 20 channels to interact with brands across online and physical touchpoints, making it challenging for marketers to keep up. For me, that’s meaningful from an employee perspective. So that’s been a big focus on the second half of this year. Then lastly, security—that’s a huge space.

The most successful marketing efforts on and offline don’t exist in a vacuum––instead, they complement one another. By using multiple channels, marketers can target a wider audience and increase the probability of reaching customers in the most convenient way for them. It lets customers choose to interact with the mediums they’re most comfortable with. A multi-channel approach recognizes that customers may prefer interacting with different marketing channels.

The best way to understand channel strategy is to see it in action. A strong channel mix is as much about orchestration as selecting marketing channels. Messaging feels inconsistent and customer experiences become disjointed.